Golf & Spa: A Seamless Dual-Experience
As a long-standing client, the ACC Foundation has trusted Acuity Events for many years to help bring its flagship events to life. With simultaneous activities across multiple venues and a high-profile guest list of corporate counsel executives at Corporate Counsel Classic 2024, they needed an experienced partner who understood their vision—and could execute it flawlessly. Once again, they partnered with us to deliver a weekend of premium networking experiences—combining golf, spa, and a signature evening reception in vibrant Nashville.
The Challenge
Executing a multi-venue, multi-format event for senior legal leaders required precision across several dimensions:
Venue sourcing and coordination: Identifying the right spaces in Nashville to accommodate golf, spa, and large-scale evening events, then managing contracts and logistics across all venues.
Complex event flow: Orchestrating simultaneous experiences in multiple venues for large groups of high-profile attendees without friction or confusion.
Vendor and sponsor management: Coordinating transportation, food and beverage, event branding, and sponsor activations across different locations.
Guest experience: Ensuring that every guest, whether at the golf course, spa, or reception, received a consistent, high-touch experience from arrival through departure.
With multiple moving parts and a VIP guest list, flawless planning and onsite execution were critical—and we delivered.
The Acuity Approach
Venue & Vendor Management: Researched and vetted top Nashville venues, conducted onsite visits, and negotiated contracts to align with event goals and client value.
Planning & Coordination: Led end-to-end planning, managing all vendors—transportation, golf, spa, catering, branding, and tech—with clear communication and timeline control.
Logistics: Developed and executed a smooth transportation plan to ensure seamless movement between venues.
Onsite Execution: Handled registration, guest services, live problem-solving, and tech support to ensure flawless event flow with attentive, behind-the-scenes staff presence.
The Results
The Corporate Counsel Classic 2024 was a standout milestone in the ACC Foundation’s acclaimed event series. Guests experienced seamless coordination across multiple venues and activities, creating a polished and engaging atmosphere throughout. Sponsor engagement was strategically enhanced, resulting in high satisfaction and strong return on investment. Attendees highlighted the quality of programming and valuable networking opportunities. Feedback from stakeholders was overwhelmingly positive, reinforcing the event’s success. Overall, the Classic not only maintained the Foundation’s standard of excellence but also raised the bar for future events.
