BOW Collective 2025 Growth Conference — Empowering Women, Building Community
How Acuity transformed an in-person vision into a high-impact digital experience
The BOW Collective began 2025 with a bold goal: host an in-person conference designed to help entrepreneurs grow in both commercial and government contracting. Acuity Events completed the site-selection process and secured a venue—until a major administrative shift created sudden market uncertainty for small businesses nationwide.
Rather than pause the momentum, BOW and Acuity made a strategic decision: 👉 pivot the entire conference to a fully virtual experience — without compromising engagement, branding, or attendee value.
Drawing on years of virtual and hybrid event expertise, Acuity transformed the original vision into an engaging, seamless, beautifully branded digital conference — ensuring the mission moved forward, no matter the format.
The Challenge
Transforming an in-person conference into a fully virtual experience required Acuity to re-engineer every component of the event:
Redesigning the Program: Converting general sessions and breakouts into a polished Zoom format while ensuring the platform supported registration, speaker assets, marketing, and day-of delivery.
Managing Nearly 300 Attendees: Coordinating schedules across time zones and supporting moderators, speakers, and facilitators with varying levels of virtual experience.
Preparing Speakers: Conducting tech checks, platform rehearsals, and troubleshooting to ensure every presenter felt confident and prepared.
Driving Engagement: Incorporating dynamic Q&A, chat, and a fully branded attendee hub to maintain BOW’s signature emerald aesthetic and keep participants energized.
Behind the scenes, Acuity’s global team worked around the clock to deliver a seamless, supportive environment that upheld BOW’s mission of creating safe, empowering spaces for entrepreneurs.
The Acuity Approach
A Deeply Trusted Partnership
Acuity’s long relationship with The BOW Collective meant one thing: we understood the client, the community, and the culture. This allowed the team to anticipate needs, solve problems proactively, and build an experience that felt authentic and tailor-made.
White-Glove Speaker Management
From the moment a speaker was confirmed:
Calendar invites were sent
Bios, headshots, and company assets were collected
Tech rehearsals were scheduled
Panel simulations were conducted
On event day, room monitors staffed every virtual “backstage,” ensuring presenters entered smoothly and confidently.
Branding That Shines—Even Online
Acuity maximized every design feature the platform offered:
BOW-themed virtual backgrounds
Emerald-accented lower thirds
Beautifully structured communication emails
A fully branded attendee hub
Every detail reinforced the signature BOW aesthetic.
Operational Excellence
Even unexpected challenges—like a breakout session running over time—were handled seamlessly. Acuity shifted schedules, opened rooms, and maintained session flow without disrupting the attendee experience.
The Result
The BOW Growth Conference delivered an engaging, high-energy experience for nearly 300 entrepreneurs—without the limitations of geography. Attendees enjoyed seamless programming, meaningful discussions, and a beautifully branded environment that felt true to the BOW ethos.
The success of this virtual pivot reinforced two truths:
Great content thrives in any format.
A well-prepared team makes all the difference.
The strong collaboration between BOW and Acuity paved the way for future virtual and hybrid events—and demonstrated that community, learning, and connection can flourish, even without a ballroom.
