Fred Thomas is a relationship-driven executive with 25 years of experience leading commerce marketing, artist promotion, and digital distribution initiatives across the music industry. He is recognized for designing and executing high-impact, end-to-end marketing strategies that elevate major artists, strengthen brand visibility, and drive sustained revenue growth across physical, digital, and streaming platforms.

Throughout his career, Fred has partnered with leading labels under the Universal Music Group umbrella, including Motown, Def Jam, Bad Boy, Cash Money, Republic, and Blackground. He has played a key role in navigating the industry’s digital transformation, aligning artist development, streaming strategy, and retail execution to maximize reach and performance. A trusted collaborator, Fred excels at aligning artists, retailers, and cross-functional teams to deliver successful album launches, integrated commercial programs, and data-informed outcomes, including gold and platinum achievements. Grounded in a people-first, process-driven approach, he consistently bridges strategy and execution to deliver measurable, long-term results.